Posted on April 19, 2017
You may be thinking that it is another fancy key-skill creating a temporary buzz everywhere but that is not how it is. The fact that every 9 out of 10 people know your business because of the internet proves the significance of online reputation management (ORM). Let's back track a bit and first focus on what ORM is all about. Reputation management, as the name suggests is an important part of creating a brand image. Since it is being done online (on various web and social media platforms) therefore, it is known as ORM. Not that this is the only difference between ORM and other forms of reputation management, but it is one of the most prominent ones.
Protecting the brand image as well as promoting it online has become all the more important with the advent of social media platforms like Twitter, Facebook and LinkedIn. The good news is that businesses have many more ways of creating awareness about their existence. Some of the elements under ORM include:
1. Content Creation and Promotion
If you own a business in today's modern world, you know that it's no longer a question of whether you have an online presence or not. It's now a matter of what that online presence is. You need to know how people perceive your brand and whether that perception matches the one you want established. It's not wise to just let things fall where they may when your online reputation is involved. Businesses can't just let other people determine what their brand is, they should be the one on top of it controlling the narrative.
This is where online reputation management comes in.
What is online reputation management?
Online reputation management is the practice of taking charge of a brand's reputation on the web. It involves constant monitoring and making sure that the perception of a business stays on the favorable side by boosting positive content and decreasing the visibility of negative content.
Why is online reputation management important?
Everyone is online these days. Your customers have.
Online Reputation Management, Now What's That!