Posted on April 19, 2017
You may be thinking that it is another fancy key-skill creating a temporary buzz everywhere but that is not how it is. The fact that every 9 out of 10 people know your business because of the internet proves the significance of online reputation management (ORM). Let's back track a bit and first focus on what ORM is all about. Reputation management, as the name suggests is an important part of creating a brand image. Since it is being done online (on various web and social media platforms) therefore, it is known as ORM. Not that this is the only difference between ORM and other forms of reputation management, but it is one of the most prominent ones.
Protecting the brand image as well as promoting it online has become all the more important with the advent of social media platforms like Twitter, Facebook and LinkedIn. The good news is that businesses have many more ways of creating awareness about their existence. Some of the elements under ORM include:
1. Content Creation and Promotion
Internet reputation management is a service or strategy resorted to when one's online reputation has been endangered by negative web-based publicity. This publicity may assume the form of negative comments on forums and podcasts, negative press, negative blog postings, fake reviews, and so on. If you were to approach an SEO firm for an online reputation management solution, it could help you in three respects:
• Monitoring your online reputation and furnishing reports
• Investigating your online assets
• Controlling online conversations
What It's All About
The spreading of false or partially true information about any company which once enjoyed a solid, stain-free reputation would cost the company a loss of face and affect consumer confidence. This would in turn decrease revenue and returns. This is where internet reputation management assumes importance. It involves the successful removal or pushing back of negative search engine results through an increase in the number and.
The Importance of Corporate Reputation Management